The General George Squier Brainery
Brands, like people, have their own style. A flair that makes them unique. A well-executed brand is something consumers trust, aspire to, seek out and use to signal who they are and what they value. But it can’t be a monologue. Successful brands understand that music can connect them with their audience in a way that nothing else can. Music is a difference maker. It has the power to communicate, evoke emotion and create memories. Music can bring energy, theater and personality to the experience your brand creates.
Muzak, the world’s leading provider of music, messaging and branded sensory media, was celebrating three quarters of a century in business. As part of the planned events commemorating the 75th anniversary, Muzak hosted its first industry conference devoted to music and branding. The two-day event at the North Carolina Music Factory was named The General George Squier Brainery: A Focused Discussion on the Art, Science & Sound of Music Branding. Concept. Team lead. Talent acquisition. Panel curation. Industry relations. All images courtesy of Benjamin Eppes. *project completed while at Mood Media