Homage or Fromage?

Sigur Rós – Hoppípolla from Sigur Rós on Vimeo.

When it comes to licensing music for advertising, Sigur Ros are quite upfront regarding the use of their music in ads. They generally frown on the practice. In this post on their website, the band expounds on the many sound-alikes that are floating around the ad-o-sphere. A worthy read. (via Sonic Scoop)