Category: Culture

Rapha, How to Brand A Lifestyle

James Fairbank. Rapha from Piers Fawkes on Vimeo. via PSFK

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The Limits Of My Language

Martin Weigel’s presentation to the IPA’s 44 Club. “The rhetoric and metaphor of modern marketing – ‘community’, ‘relationships’, ‘fans’, ‘loyalty’, ‘love’, etc. – fundamentally misunderstands how people really feel and behave towards brands.” How to (not) Fail from Martin Weigel – via Martin Weigel

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Coca Cola FM Turns 1

And JWT Brazil celebrates by turning a teen mag into an iPod dock. Coca-Cola.FM from JWT Brasil on Vimeo. via Ben Watt

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Detroit vs Everybody

How to build a brand. via Joe Staples

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R/GA Fashion

Hilarious.

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Quik

“Captured entirely from a moving vehicle, the film follows Austyn Gillette as he skates through the neighborhoods of LA’s historic east-side and downtown at top speed.” QUIK from Colin Kennedy on Vimeo. via David Snyder

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Digital Kitchen

A look at their inspiration by Dan McComb. Digital Kitchen’s Creative Soul from Dan McComb on Vimeo.

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Matthew Shlian

Somewhere in the space between art and engineering. Ghostly International presents Matthew Shlian from Ghostly International on Vimeo. via Ghostly International.

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