Naming workshop for Kroops. Eyewear for High Adrenaline Sports- Since 1947
Eversong make music ideas happen by for charismatic brands & creative agencies by providing white label services including content acquisition, music licensing, integrated artist partnerships, copyright administration and digital media rights management.
James Fairbank. Rapha from Piers Fawkes on Vimeo. via PSFK
Wonderful read in AdAge: Music Might Be the Most Crucial Element in Your Commercial Mix. “With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.”
Nice campaign from the Grammy Foundation. Integrating Soundcloud, social, and celebrity in an attempt to make the awards relevant for coming generations.
“You just have to keep looking like you’re doing work, and people will pay you for it.”
And JWT Brazil celebrates by turning a teen mag into an iPod dock. Coca-Cola.FM from JWT Brasil on Vimeo. via Ben Watt