Wonderful read in AdAge: Music Might Be the Most Crucial Element in Your Commercial Mix. “With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.”
Nice campaign from the Grammy Foundation. Integrating Soundcloud, social, and celebrity in an attempt to make the awards relevant for coming generations.
Congrats to my old friends in Oh Juliet. Their new project Royal Teeth recently signed a deal with the fine people at Dangerbird.
An Atlanta takeaway show. Quiet_Hounds “I Get Up” Take Away Show from Quiet Hounds on Vimeo.
“While musicians and brands have long had a symbiotic relationship, the use of indie groups in advertising seems to be fast on the rise.” via AdWeek
