Category: Advertising

Charlotte Pediatric Dentistry

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Savveo

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The Limits Of My Language

Martin Weigel’s presentation to the IPA’s 44 Club. “The rhetoric and metaphor of modern marketing – ‘community’, ‘relationships’, ‘fans’, ‘loyalty’, ‘love’, etc. – fundamentally misunderstands how people really feel and behave towards brands.” How to (not) Fail from Martin Weigel – via Martin Weigel

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Substantial Payoff

Wonderful read in AdAge: Music Might Be the Most Crucial Element in Your Commercial Mix. “With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.”

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The Ideas Economy

Rory Sutherland and the Future of Advertising. Rory Sutherland from Contented Brands on Vimeo.

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Lack of original thought

“You just have to keep looking like you’re doing work, and people will pay you for it.”

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They’re coming for you.

Razorfish builds Emerging Experiences Lab in Atlanta. The Emerging Experiences Innovation Center in Atlanta from Razorfish – Emerging Experiences on Vimeo.

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Right hand or left hand?

Good thoughts on broadcast vs interactive from Dan Wieden Episode 2: A Creative Perspective from Think TV on Vimeo. via Doug Kleeman

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