Martin Weigel’s presentation to the IPA’s 44 Club. “The rhetoric and metaphor of modern marketing – ‘community’, ‘relationships’, ‘fans’, ‘loyalty’, ‘love’, etc. – fundamentally misunderstands how people really feel and behave towards brands.” How to (not) Fail from Martin Weigel – via Martin Weigel
Wonderful read in AdAge: Music Might Be the Most Crucial Element in Your Commercial Mix. “With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.”
Rory Sutherland and the Future of Advertising. Rory Sutherland from Contented Brands on Vimeo.
“You just have to keep looking like you’re doing work, and people will pay you for it.”
Razorfish builds Emerging Experiences Lab in Atlanta. The Emerging Experiences Innovation Center in Atlanta from Razorfish – Emerging Experiences on Vimeo.
Good thoughts on broadcast vs interactive from Dan Wieden Episode 2: A Creative Perspective from Think TV on Vimeo. via Doug Kleeman